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Meta Ads-led growth partner

We Don't Just Run Ads.
We Manage Growth.


CTRL Scale combines Meta Ads, Google Ads, SEO, conversion optimisation and data analytics into a single growth strategy, so brands reach more customers and more revenue.

  • The initial audit is free and non-binding.
  • Reply within one business day
Performance Overview
Illustrative data

ROAS

4.20

+18%

CPA

₺142

−24%

Conversions

1,284

+31%

Revenue curve

Channel split

Meta 62%
Google 26%
Organic 12%
An illustrative interface built to explain our approach.

Scale & scope

The growth partner behind the brands

The ad accounts, the budget and the reporting are run by one team — the sector changes, the method does not.

  • +XX Managed ad accounts
  • ₺XXM+ Managed ad spend
  • XX+ Brands
  • XX Sectors

Figures are being finalised.

[ 01 ] CORE SERVICE

Meta Ads Is
Our Home Turf.

We don't just switch Meta ads on and off. The right audience, the right creative, the right offer and the right data infrastructure are all managed inside one system.


End-to-end process 09 steps
  1. Account & Data Analysis

    We go through your existing ad account, spend breakdown and conversion history to establish exactly where budget is leaking.

  2. Tracking Infrastructure

    We set up the Pixel, Conversions API and event mapping so every sale can be traced back to the ad that produced it.

  3. Audience Strategy

    Starting from your customer data we plan cold, lookalike and remarketing audiences separately, each with a distinct job.

  4. Creative Strategy

    We find the real reason people buy, then turn it into testable creative sets across different formats and message angles.

  5. Campaign Architecture

    Campaign, ad set and ad structure are built so the learning phase is never fragmented and budget flows where it should.

  6. A/B Testing

    Creative, audience and offer are compared in single-variable tests, so decisions rest on results rather than opinion.

  7. Optimization

    We read CPA, ROAS and conversion rate on a regular cycle, moving budget into winning sets and closing the losing ones in time.

  8. Scaling

    Budget rises in steps without breaking what already works, running horizontal and vertical scaling before cost slips out of control.

  9. Reporting & Growth

    Each month one report ties spend, conversions and revenue together, and the next period’s growth plan is set from it.

Surface area
  • Facebook Ads
  • Instagram Ads
  • Advantage+ Campaigns
  • Lead Generation
  • E-commerce Sales
  • Retargeting
  • Lookalike Audiences
  • Funnel Strategy
  • Creative Testing
  • Campaign Scaling
  • Pixel
  • Conversions API
  • Event Tracking
  • ROAS Optimization
Explore Meta Ads

All nine steps, one team

[ 08 ] THE GROWTH SYSTEM

We Don't Just Run Ads.
We Build Growth Systems.

It isn't a funnel, it's a closed loop: every pass produces the data that sharpens the next one.

  1. 01

    TRAFFIC

    Reaching the right people with the right message.

  2. 02

    LANDING PAGE

    Directing the visitor to a single clear action.

  3. 03

    CONVERSION

    Turning the visit into a form, call or sale.

  4. 04

    DATA

    Measuring every step with real tracking.

  5. 05

    REMARKETING

    Winning back the visitors who didn't convert.

  6. 06

    OPTIMIZATION

    Testing creative, audience and budget.

  7. 07

    SCALING

    Growing what already works, under control.

THE LOOP RESTARTS

Ad performance is not created inside the ads manager alone. From creative to website, from tracking infrastructure to the sales funnel, we analyse the entire customer journey.

[ 02 ] Services

One System, Every
Growth Lever.

Instead of the agency model that runs every channel in its own silo, we build ads, content, conversion and data as one growth system. Every service works against the same goal and the same data.

Next step

You do not have to guess where to start. In the initial audit we review your ad account and your website, then set the priority with you.

[ 03 ] PROCESS

How CTRL Scale Works

Every brand goes through the same seven steps. The order is not arbitrary: each step produces the data the next one needs to be set up correctly.

  1. 01

    Analysis

    We review the existing ad accounts, competitors, target audience, website and digital infrastructure of the business.

  2. 02

    Strategy

    We build an acquisition and growth strategy specific to the brand.

  3. 03

    Infrastructure

    We check or set up Pixel, Conversion API, GA4, GTM and whatever conversion tracking the account still needs.

  4. 04

    Execution

    We launch the campaigns, the targeting, the creative tests and the funnel systems behind them.

  5. 05

    Optimisation

    We review performance on a fixed cycle and optimise whatever is spending without returning.

  6. 06

    Scale

    We identify the winning campaigns and creatives, then scale budget in controlled increments.

  7. 07

    Reporting

    Transparent performance reports: what happened, why it happened, and the actions that follow.

The process starts with a free initial audit — step one costs you nothing.

[ 07 ] DATA & ANALYTICS

We Don't Guess.
We Measure.

We set measurement up before the first campaign goes live: which ad produced which sale, what a customer actually costs you, which channel pays for itself. Every decision traces back to a single number.


Performance Overview
Illustrative data

ROAS

4.20

+18%

CPA

₺142

−24%

Conversions

1,284

+31%

Revenue curve

Channel split

Meta 62%
Google 26%
Organic 12%
An illustrative interface built to explain our approach.

WHAT WE TRACK

  • Ad Spend

    Budget is tracked by campaign, audience and creative, then moved off whatever is fading and onto whatever is working.

  • Revenue

    Revenue from ads is verified against the measurement setup we build, not taken from the ad platform report alone.

  • ROAS return on ad spend

    What every lira spent brings back. The decision to scale a campaign is tied to this threshold.

  • CPA cost per acquisition

    We hold the cost of winning a customer inside the range agreed up front, and pause the campaign when it breaks out of it.

  • Conversions

    Forms, calls, add-to-cart and purchase are measured as separate steps, so we can see exactly where a visitor is lost.

  • CTR click-through rate

    The earliest signal that a creative is landing, or is not. It sets the order in which we run tests.

This is an illustrative interface built to explain our approach. It contains no real client data.

[ 04 ] WHY CTRL SCALE?

Not An Agency.
A Growth Partner.

The difference between buying agency services and working with a growth partner never shows up in the monthly report — it shows up in how the work is done.


  • DATA-DRIVEN

    Our decisions rest on data, not on assumptions.

  • TRANSPARENT

    You see your ad performance and the way we work, in plain sight.

  • PERFORMANCE-FOCUSED

    We optimise for business outcomes rather than vanity metrics.

  • A TESTING CULTURE

    We test continuously, from creative through to audience.

  • HOLISTIC STRATEGY

    We never judge advertising in isolation from the website, content, funnel and sales process.

  • AN EXPERT TEAM

    Team members from different disciplines work on your brand’s growth together.

On the first call we go through what each of these six points means for your brand.

Get a Free Account Audit

[ 08 ] CASE STUDIES

We Let Results Talk.

CASE ARCHIVE 00 PUBLISHED

We publish case studies only with client approval and verified figures. That is why there is nothing here yet. Rather than build a showcase out of template numbers, we would sooner run the same analysis on your own ad account.

OUR PUBLISHING STANDARD

  • 01

    Client approval

    Every case is signed off in writing by the client before it goes live.

  • 02

    Verifiable data

    Every figure we publish matches the ad account and the analytics reports exactly.

  • 03

    Full context

    Starting point, duration and budget range are published together; no single number is lifted out of context.

[ 05 ] Team

There's A Team
Behind The Growth.

At CTRL Scale no brand is run through one person's point of view. Every account is managed by the shared approach of a team working across performance marketing, strategy, creative, SEO and analytics.


Four disciplines, one team

An account's performance never rests on a single skill: bidding shapes the creative, the creative shapes the landing page, and the landing page decides what can be measured. Keeping all four inside one team means no decision waits for a handover.

Read about our approach
  • Performance Marketing

    Runs the daily budget, targeting and scaling decisions across the Meta and Google accounts.

  • Creative Strategy

    Produces the ad copy and visual variants, then tests which message actually turns into a purchase.

  • SEO & Content

    Builds durable visibility in search, so traffic keeps arriving on the days the ads are paused.

  • Data & Analytics

    Sets up measurement and reports each channel's real contribution — which spend became revenue.

You'll know who works on your account from the very first call.

Book a Strategy Call

[ 06 ] INDUSTRIES

Different sectors.
One objective: growth.

Purchase cycles, acquisition costs and competitive pressure differ in every sector. The method does not: measure, then move budget onto what converts.

INDEX

12 SECTORS


  1. E-Commerce
  2. Healthcare
  3. Beauty & Personal Care
  4. Real Estate
  5. Education
  6. Automotive
  7. Furniture
  8. Jewellery
  9. Local Businesses
  10. B2B
  11. Professional Services
  12. Hospitality

Not on the list? The method is built around your data, not around your category.

Book a Strategy Call

FREE ACCOUNT AUDIT

Is Your Ad Budget Actually
Working For You?

Let us review your Meta or Google Ads account. Together we will look at what is capping your performance and where the growth is.

What we look at

  • Campaign architecture and budget allocation
  • Pixel, Conversions API and event-matching accuracy
  • Creative variety and frequency
  • Landing page conversion blockers
  • Audience overlap and remarketing structure

Terms

  • Free, and non-binding.
  • We do not ask for access to your ad account — screenshots or read-only access are enough.
  • You get the findings in writing, and you keep them even if we never work together.

or Rather talk it through on WhatsApp

Audit request

Reply within one business day

[ 01 ]   Contact * required field
[ 02 ]   Your account

Reply within one business day

[ 10 ] FAQ

Frequently
Asked Questions

The questions we meet most often before a project starts, answered without the hedging. If yours is not here, just ask — you will get the same directness.

10 QUESTIONS

What is Meta Ads consultancy?

Meta Ads consultancy means handing the setup, management and optimisation of your Facebook and Instagram advertising to a team that does this every day. The scope is wider than publishing ads: audience structure, creative direction, campaign architecture, measurement infrastructure and the conversion journey after the click all belong to it. In one sentence, the job is to keep your budget working where it actually converts.

What does CTRL Scale do in Meta ad management?

We start by auditing your ad account, your measurement setup and whatever historical data you already hold, then rebuild the campaign structure around the objective. Creative production and a test plan, audience segmentation, bid and budget management, Pixel and Conversions API setup, and a weekly optimisation cycle are all standard scope. We never judge an ad in isolation — the landing page, the form and the sales process behind it sit on the same table.

How large should the ad budget be?

There is no single number that fits everyone. Budget follows your sector, your average order or customer value, the length of your sales cycle and how fast you want to grow. In practice you start with enough for the algorithm to learn and for a meaningful test volume, then load progressively onto the campaigns that convert. On the first call we work backwards from your target to a realistic range.

When does Meta Ads start producing results?

First data arrives within days of launch, but that data alone is not enough to decide on. Completing Meta’s learning phase and reaching a meaningful test volume usually takes a few weeks of uninterrupted delivery. What really sets the timeline is budget, creative variety and whether measurement was built correctly. We give no one a date-stamped guarantee of results — anyone who does is managing you, not the data.

Should Google Ads and Meta Ads be used together?

They do different jobs: Google Ads captures demand that already exists, Meta Ads creates it and introduces the brand to new audiences. Run together, someone who first meets you on Meta finds you waiting when they later search for your brand on Google, which measurably shortens the acquisition path. The decision still depends on budget — there are cases where we recommend going deep on one channel rather than splitting a limited budget in two.

Once we start working with the agency, does our ad account still belong to us?

Yes, always. Ad accounts, Business Manager assets, the Pixel and every conversion data point belong to you from start to finish; we hold access only as an authorised user. If an account has to be opened from scratch, it is opened under your own Business Manager. When the engagement ends you remove our access, and the account, its history and the creative produced for it stay with you.

How does reporting work?

We set up a live reporting dashboard you can open at any moment, and on top of that we deliver a monthly performance report and hold a review call. The report discusses business outcomes — spend, conversions, customer acquisition cost, ROAS — rather than impressions and likes. Every report closes with a clear action list stating what we will do in the coming period.

How long does SEO take to produce results?

SEO compounds: technical fixes can show up within weeks, while content and authority work usually reaches the rankings on a scale of months. The timeline is set by the site’s current technical state, the domain’s history, competitive pressure and how fast you can publish. That is why we never run SEO on its own — advertising covers demand in the short term while SEO pulls long-term acquisition costs down.

What kind of businesses does CTRL Scale work with?

E-commerce brands, service businesses, local businesses and B2B companies. What they share is not a sector but a measurable sales or demand target. We do our best work with teams who treat the ad budget as an investment rather than an expense and are willing to decide from data. If we have no experience in your sector, we say so plainly on the first call.

Is there a minimum commitment period?

We usually recommend a three-month initial period. Not as a lock-in: that is simply what the test–learn–optimise cycle needs before it produces a result worth discussing. At the end of it we review the data together and decide whether to continue. We do not work on long lock-in contracts — the reason to stay should be the outcome, not the paperwork.

Still holding a question this list does not answer? Bring it to the call and we will go through your account.

Book a Strategy Call

Don't Leave Growth
To Chance.

Let's analyse where your brand's digital performance stands today and surface the growth opportunities sitting inside it.

Free and non-binding Reply within one business day

CONTROL THE SCALE.
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