Meta Ads-led growth partner
We Don't Just Run Ads.
We Manage Growth.
CTRL Scale brings Meta Ads together with Google Ads, creative strategy, conversion optimisation, SEO and analytics under a single growth system. The goal is not to spend more on advertising; it is to turn the budget into measurably more customers and more revenue.
- Free and non-binding.
- Reply within one business day.
Example Performance Scenario
Illustrative data. Not from a real client account.
AD SPEND
₺96,000
REVENUE
₺403,200
ROAS
4.20x
CPA ₺320
CONVERSIONS 300
CTR 2.4%
CONVERSION RATE 4.8%
REVENUE CURVE
CHANNEL SPLIT
OPERATING MODEL
The Scale of Our System
The four figures below measure our own system rather than a client result: the steps, the loop, the disciplines and how quickly we come back to you.
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09
Meta Ads management steps
One end-to-end system, from the account audit through scaling and reporting.
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07
Growth loop stages
Traffic → Landing Page → Conversion → Data → Remarketing → Optimization → Scaling
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04
Core disciplines
Performance Marketing / Creative / SEO & Content / Data & Analytics
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≤1 BUSINESS DAY
Audit response time
Every free account audit request is answered within one business day.
[ 01 ] CORE SERVICE
Meta Ads Is
Our Home Turf.
We don't just switch Meta ads on and off. The right audience, the right creative, the right offer and the right data infrastructure are all managed inside one system.
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Account & Data Analysis
We go through your existing ad account, spend breakdown and conversion history to establish exactly where budget is leaking.
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Tracking Infrastructure
We set up the Pixel, Conversions API and event mapping so every sale can be traced back to the ad that produced it.
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Audience Strategy
Starting from your customer data we plan cold, lookalike and remarketing audiences separately, each with a distinct job.
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Creative Strategy
We find the real reason people buy, then turn it into testable creative sets across different formats and message angles.
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Campaign Architecture
Campaign, ad set and ad structure are built so the learning phase is never fragmented and budget flows where it should.
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A/B Testing
Creative, audience and offer are compared in single-variable tests, so decisions rest on results rather than opinion.
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Optimization
We read CPA, ROAS and conversion rate on a regular cycle, moving budget into winning sets and closing the losing ones in time.
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Scaling
Budget rises in steps without breaking what already works, running horizontal and vertical scaling before cost slips out of control.
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Reporting & Growth
Each month one report ties spend, conversions and revenue together, and the next period’s growth plan is set from it.
- Facebook Ads
- Instagram Ads
- Advantage+ Campaigns
- Lead Generation
- E-commerce Sales
- Retargeting
- Lookalike Audiences
- Funnel Strategy
- Creative Testing
- Campaign Scaling
- Pixel
- Conversions API
- Event Tracking
- ROAS Optimization
All nine steps, one team
[ 08 ] THE GROWTH SYSTEM
We Don't Just Run Ads.
We Build Growth Systems.
It isn't a funnel, it's a closed loop: every pass produces the data that sharpens the next one.
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01
TRAFFIC
Reaching the right people with the right message.
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02
LANDING PAGE
Directing the visitor to a single clear action.
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03
CONVERSION
Turning the visit into a form, call or sale.
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04
DATA
Measuring every step with real tracking.
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05
REMARKETING
Winning back the visitors who didn't convert.
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06
OPTIMIZATION
Testing creative, audience and budget.
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07
SCALING
Growing what already works, under control.
THE LOOP RESTARTS
Ad performance is not created inside the ads manager alone. From creative to website, from tracking infrastructure to the sales funnel, we analyse the entire customer journey.
[ 02 ] Services
One System, Every
Growth Lever.
Instead of the agency model that runs every channel in its own silo, we build ads, content, conversion and data as one growth system. Every service works against the same goal and the same data.
- CORE SERVICE
Meta Ads
Performance campaigns across the Meta ecosystem, built for sales, leads and brand growth.
- Campaign architecture
- Creative testing system
- Scaling
- PERFORMANCE
Google Ads
We turn high-intent searchers into customers with the right bidding and campaign architecture.
Explore Service - ORGANIC
SEO
We grow a brand's organic visibility on Google, and the long-term customer acquisition behind it.
Explore Service - CREATIVE
Creative Strategy
We analyse why a given creative works, then build test-driven creative systems around the answer.
- CONVERSION
CRO
We analyse website and landing page performance so a larger share of the same traffic turns into sales or leads.
- DATA
Data & Analytics
We bring tracking, attribution and performance data together, so decisions run on evidence instead of assumptions.
- STRATEGY
Growth Strategy
We combine ads, content, traffic, conversion and retargeting into a single growth strategy.
Explore Service
Next step
You do not have to guess where to start. In the initial audit we review your ad account and your website, then set the priority with you.
[ 03 ] PROCESS
How CTRL Scale Works
Every brand goes through the same seven steps. The order is not arbitrary: each step produces the data the next one needs to be set up correctly.
- 01
Analysis
We review the existing ad accounts, competitors, target audience, website and digital infrastructure of the business.
- 02
Strategy
We build an acquisition and growth strategy specific to the brand.
- 03
Infrastructure
We check or set up Pixel, Conversion API, GA4, GTM and whatever conversion tracking the account still needs.
- 04
Execution
We launch the campaigns, the targeting, the creative tests and the funnel systems behind them.
- 05
Optimisation
We review performance on a fixed cycle and optimise whatever is spending without returning.
- 06
Scale
We identify the winning campaigns and creatives, then scale budget in controlled increments.
- 07
Reporting
Transparent performance reports: what happened, why it happened, and the actions that follow.
The process starts with a free initial audit — step one costs you nothing.
[ 07 ] DATA & ANALYTICS
We Don't Guess.
We Measure.
We set measurement up before the first campaign goes live: which ad produced which sale, what a customer actually costs you, which channel pays for itself. Every decision traces back to a single number.
Example Performance Scenario
Illustrative data. Not from a real client account.
AD SPEND
₺96,000
REVENUE
₺403,200
ROAS
4.20x
CPA ₺320
CONVERSIONS 300
CTR 2.4%
CONVERSION RATE 4.8%
REVENUE CURVE
CHANNEL SPLIT
WHAT WE TRACK
- AD SPEND
Budget is tracked by campaign, audience and creative, then moved off whatever is fading and onto whatever is working.
- REVENUE
Revenue from ads is verified against the measurement setup we build, not taken from the ad platform report alone.
- ROAS return on ad spend
What every lira spent brings back. The decision to scale a campaign is tied to this threshold.
- CPA cost per acquisition
We hold the cost of winning a customer inside the range agreed up front, and pause the campaign when it breaks out of it.
- CONVERSIONS
Forms, calls, add-to-cart and purchase are measured as separate steps, so we can see exactly where a visitor is lost.
- CTR click-through rate
The earliest signal that a creative is landing, or is not. It sets the order in which we run tests.
- CONVERSION RATE how much of your traffic converts
The gap between traffic and sales. Loss here belongs to the page rather than the ad, which is why we settle this rate before raising a budget.
This is an illustrative interface built to explain our approach. It contains no real client data. The panel names the metrics we track on every account. It is not a client result.
[ 04 ] WHY CTRL SCALE?
Not An Agency.
A Growth Partner.
The difference between buying agency services and working with a growth partner never shows up in the monthly report — it shows up in how the work is done.
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DATA-DRIVEN
Our decisions rest on data, not on assumptions.
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TRANSPARENT
You see your ad performance and the way we work, in plain sight.
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PERFORMANCE-FOCUSED
We optimise for business outcomes rather than vanity metrics.
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A TESTING CULTURE
We test continuously, from creative through to audience.
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HOLISTIC STRATEGY
We never judge advertising in isolation from the website, content, funnel and sales process.
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AN EXPERT TEAM
Team members from different disciplines work on your brand’s growth together.
On the first call we go through what each of these six points means for your brand.
Get a Free Account Audit[ 08 ] CASE STUDIES
How We Document Results
A case study is published only when all three conditions below are met. Until they are, we publish no figure at all.
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Client Approval
Every case is published with the written approval of the client.
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Verifiable Data
No figure is published unless it matches the ad account and the analytics platform.
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Full Context
Every result is published together with its duration, its starting point and its budget context.
[ 05 ] Team
There's A Team
Behind The Growth.
At CTRL Scale no brand is run through one person's point of view. Every account is managed by the shared approach of a team working across performance marketing, strategy, creative, SEO and analytics.
Four disciplines, one team
An account's performance never rests on a single skill: bidding shapes the creative, the creative shapes the landing page, and the landing page decides what can be measured. Keeping all four inside one team means no decision waits for a handover.
Read about our approach-
Performance Marketing
Runs the daily budget, targeting and scaling decisions across the Meta and Google accounts.
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Creative Strategy
Produces the ad copy and visual variants, then tests which message actually turns into a purchase.
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SEO & Content
Builds durable visibility in search, so traffic keeps arriving on the days the ads are paused.
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Data & Analytics
Sets up measurement and reports each channel's real contribution — which spend became revenue.
You'll know who works on your account from the very first call.
Get a Free Account Audit[ 06 ] INDUSTRIES
Different sectors.
One objective: growth.
Purchase cycles, acquisition costs and competitive pressure differ in every sector. The method does not: measure, then move budget onto what converts.
INDEX
12 SECTORS
- E-Commerce
- Healthcare
- Beauty & Personal Care
- Real Estate
- Education
- Automotive
- Furniture
- Jewellery
- Local Businesses
- B2B
- Professional Services
- Hospitality
Not on the list? The method is built around your data, not around your category.
Get a Free Account AuditFREE ACCOUNT AUDIT
Is Your Ad Budget Actually
Working For You?
Let us review your Meta or Google Ads account. Together we will look at what is capping your performance and where the growth is.
What we look at
- Campaign architecture and budget allocation
- Pixel, Conversions API and event-matching accuracy
- Creative variety and frequency
- Landing page conversion blockers
- Audience overlap and remarketing structure
Terms
- Free, and non-binding.
- The audit does not require full access to your ad account — screenshots, or read-only access where needed, are enough.
- You get the findings in writing, and you keep them even if we never work together.
AUDIT REQUEST
REPLY WITHIN ONE BUSINESS DAY
We have your request.
Our team will review your ad account and website and get back to you within one business day. If it is urgent, message us directly on WhatsApp.
Message on WhatsApp[ 10 ] FAQ
Frequently
Asked Questions
The questions we meet most often before a project starts, answered without the hedging. If yours is not here, just ask — you will get the same directness.
What is Meta Ads consultancy?
Meta Ads consultancy means handing the setup, management and optimisation of your Facebook and Instagram advertising to a team that does this every day. The scope is wider than publishing ads: audience structure, creative direction, campaign architecture, measurement infrastructure and the conversion journey after the click all belong to it. In one sentence, the job is to keep your budget working where it actually converts.
What does Meta ad management cover?
We start by auditing your ad account, your measurement setup and whatever historical data you already hold, then rebuild the campaign structure around the objective. Creative production and a test plan, audience segmentation, bid and budget management, Pixel and Conversions API setup, and a weekly optimisation cycle are all standard scope. We never judge an ad in isolation — the landing page, the form and the sales process behind it sit on the same table.
How large should the ad budget be?
There is no single number that fits everyone. Budget follows your sector, your average order or customer value, the length of your sales cycle and how fast you want to grow. In practice you start with enough for the algorithm to learn and for a meaningful test volume, then load progressively onto the campaigns that convert. On the first call we work backwards from your target to a realistic range.
When does Meta Ads start producing results?
First data arrives within days of launch, but that data alone is not enough to decide on. Completing Meta’s learning phase and reaching a meaningful test volume usually takes a few weeks of uninterrupted delivery. What really sets the timeline is budget, creative variety and whether measurement was built correctly. We give no one a date-stamped guarantee of results — anyone who does is managing you, not the data.
Who produces the creative?
Creative production sits inside the scope: we build the ad concept, the copy and the edit for both static and video creative. If you already hold product photography, customer videos or a brand archive, those go into the test plan as well; if a professional shoot is needed from scratch, we plan that separately. Every creative is a message hypothesis — which angle works is settled by test results, not by opinion. Visuals and copy come to you for approval before anything goes live.
Do you handle the Pixel and Conversions API setup?
Yes — measurement setup is standard scope. We install the Meta Pixel, the Conversions API connection and the event mapping, then verify by testing that purchases, form submissions and calls fire correctly. We work on Shopify, WooCommerce, WordPress and custom builds, going through Google Tag Manager where that is the cleaner route. If measurement is wrong, optimisation runs on wrong data, so this is settled before any campaign goes live.
Is landing page optimisation included?
What happens after the click is part of the job too. We review your existing landing page with conversion eyes and produce a concrete improvement list covering the headline, the offer, form length, mobile speed and trust elements. Where the campaign objective calls for it, we also take on a landing page built specifically for the ad, implemented with your team or alongside it. Getting more customers out of the same budget usually starts with lifting conversion rate, not with adding another ad.
Should Google Ads and Meta Ads be used together?
They do different jobs: Google Ads captures demand that already exists, Meta Ads creates it and introduces the brand to new audiences. Run together, someone who first meets you on Meta finds you waiting when they later search for your brand on Google, which measurably shortens the acquisition path. The decision still depends on budget — there are cases where we recommend going deep on one channel rather than splitting a limited budget in two.
How long does SEO take to produce results?
SEO compounds: technical fixes can show up within weeks, while content and authority work usually reaches the rankings on a scale of months. The timeline is set by the site’s current technical state, the domain’s history, competitive pressure and how fast you can publish. That is why we never run SEO on its own — advertising covers demand in the short term while SEO pulls long-term acquisition costs down.
Who owns the ad account and the data?
You do, from start to finish. Ad accounts, Business Manager assets, the Pixel and every conversion data point belong to you; we hold access only as an authorised user. If an account has to be opened from scratch, it is opened under your own Business Manager. When the engagement ends you remove our access, and the account, its history and the creative produced for it stay with you.
How does reporting work?
We set up a live reporting dashboard you can open at any moment, and on top of that we deliver a monthly performance report and hold a review call. The report discusses business outcomes — spend, conversions, customer acquisition cost, ROAS — rather than impressions and likes. Every report closes with a clear action list stating what we will do in the coming period.
Which sectors do you work with?
E-commerce brands, service businesses, local businesses and B2B companies. What they share is not a sector but a measurable sales or demand target. We do our best work with teams who treat the ad budget as an investment rather than an expense and are willing to decide from data. If we have no experience in your sector, we say so plainly on the first call.
Is there a minimum commitment period?
For a healthy test–learn–optimise cycle on Meta Ads we usually suggest reviewing the first three months together. That period is not a guarantee of results; it is the starting window we recommend so the account can produce meaningful data. There is no mandatory commitment term and no long lock-in contract — the decision to continue is made at the end of the period by reading the data together. The reason to stay should be the outcome, not the paperwork.
Still holding a question this list does not answer? Bring it to the call and we will go through your account.
Get a Free Account AuditDon't Leave Growth
To Chance.
Let's analyse where your brand's digital performance stands today and surface the growth opportunities sitting inside it.
Free and non-binding Reply within one business day