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Growth Insights
The problems we actually run into inside ad accounts, and the methods we use to solve them. Not general advice — working notes.
- Notes from live account work
- We never publish client data
ALL ARTICLES
05 ARTICLES- FEATURED META ADS
How to Build a Meta Ads Creative Testing System
Creative testing is not racing two images against each other. A setup that tests hook, body, offer and format as separate variables, then moves the winner into scaling.
7 min read - GOOGLE ADS
Meta Ads or Google Ads? Which One Your Business Needs
Google harvests demand that already exists. Meta creates it. The two are not alternatives — this is how to work out which one your business is currently missing.
7 min read - PERFORMANCE MARKETING
What is ROAS, and why is it not enough on its own?
The ROAS formula, the gap between platform-reported and blended ROAS, how attribution windows inflate the number, and why margin decides whether a good-looking ROAS is actually profitable.
7 min read - META ADS
Why Meta Pixel and Conversions API Belong Together
Browser-side measurement loses a share of your conversions. How the Pixel and the Conversions API work together, why deduplication through a shared event_id is mandatory, and what missing attribution costs commercially.
8 min read - META ADS
How much should your Meta Ads budget be? A realistic framework
Why the right question is cost per result rather than total spend, and how to size a first Meta Ads test budget from sales data you already have.
7 min read
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